Starcom and OMD bag adidas projects
The recent problems that have plagued Carat have had a knock-on effect on the media agency’s workload, with some of its global business being put out to pitch. The adidas group, which has a global...
View ArticleCarat expands with operation in Riyadh
Media agency Carat MENA is continuing its expansion across the Middle East and North Africa with the opening of an operation in Riyadh. The move has been made in order to support the agency’s growing...
View ArticleVizeum launches Middle East operation
The Dentsu Aegis Network has launched its Vizeum brand in the Middle East. The media buying agency has launched with a client roster that already includes Total, Hitachi, Pegasus Airlines and Calvin...
View ArticleYukon 2015 underscores power with nuanced ‘Lead by example’ script
Watch the ad film conceptualised by Leo Burnett here The 2015 Yukon family from GMC was introduced in the Middle East this summer. Part of the launch campaign is a TV spot conceptualised by Leo...
View ArticleEffie MENA 2014: FP7 bags Agency, Network of the Year titles
Agency won seven Golds and a Grand Prix; JWT, Impact BBDO net three Golds each. FP7 Dubai won the Effective Agency of the Year title, while FP7 was awarded Effective Network of the Year at the Effie...
View ArticleCarat partners Gulf Marcom Group in Bahrain
Carat MENA, part of Dentsu Aegis Media, has appointed Gulf Marcom Group in Bahrain to support its clients with interests in the Kingdom. Gulf Marcom Group is billed as ‘the first marketing...
View ArticleArla Foods holds media pitch
Scandinavian dairy cooperative Arla Foods has put its media planning and buying account for the Middle East and North Africa out for pitch. The account is held by PHD, which won it in 2005 and again...
View ArticleInitiative wins multi-million-dollar regional Coty media account
Campaign has learned that after a two-month pitch process, Middle East Communications Network agency Initiative Middle East has won GCC media duties for one one of the region’s bigger clients: US...
View ArticleStarcom and OMD bag adidas projects
The recent problems that have plagued Carat have had a knock-on effect on the media agency’s workload, with some of its global business being put out to pitch. The adidas group, which has a global...
View ArticleCarat expands with operation in Riyadh
Media agency Carat MENA is continuing its expansion across the Middle East and North Africa with the opening of an operation in Riyadh. The move has been made in order to support the agency’s growing...
View ArticleVizeum launches Middle East operation
The Dentsu Aegis Network has launched its Vizeum brand in the Middle East. The media buying agency has launched with a client roster that already includes Total, Hitachi, Pegasus Airlines and Calvin...
View ArticleYukon 2015 underscores power with nuanced ‘Lead by example’ script
Watch the ad film conceptualised by Leo Burnett here The 2015 Yukon family from GMC was introduced in the Middle East this summer. Part of the launch campaign is a TV spot conceptualised by Leo...
View ArticleEffie MENA 2014: FP7 bags Agency, Network of the Year titles
Agency won seven Golds and a Grand Prix; JWT, Impact BBDO net three Golds each. FP7 Dubai won the Effective Agency of the Year title, while FP7 was awarded Effective Network of the Year at the Effie...
View ArticleCarat partners Gulf Marcom Group in Bahrain
Carat MENA, part of Dentsu Aegis Media, has appointed Gulf Marcom Group in Bahrain to support its clients with interests in the Kingdom. Gulf Marcom Group is billed as ‘the first marketing...
View ArticleArla Foods holds media pitch
Scandinavian dairy cooperative Arla Foods has put its media planning and buying account for the Middle East and North Africa out for pitch. The account is held by PHD, which won it in 2005 and again...
View ArticleInitiative wins multi-million-dollar regional Coty media account
Campaign has learned that after a two-month pitch process, Middle East Communications Network agency Initiative Middle East has won GCC media duties for one one of the region’s bigger clients: US...
View ArticleRamzy Abouchacra becomes Carat CEO
Carat has appointed Ramzy Abouchacra as MENA CEO. He joins from Initiative MENA and has almost 20 years of regional experience, having previously held leadership roles at Initiative and Starcom...
View ArticleCarat names Eyad Zarea as KSA general manager
Eyad Zarea, former media director for the Middle East, Turkey and Africa at Mars, has joined media agency Carat as general manager for Saudi Arabia. He will manage the agency’s operations in Riyadh and...
View ArticleAbu Dhabi Islamic Bank awards media duties to Carat
Carat MENA has been awarded the offline media responsibilities for Abu Dhabi Islamic Bank, a regional Islamic financial services group serving more than 1 million customers through a wide distribution...
View ArticleDentsu reports 14% revenue decline in Q3 as profits fall nearly a quarter
By Rahul Sachitanand Dentsu is seeing some signs of business recovery from the depths of the Covid-19 pandemic, yet it posted a weak set of numbers for the third quarter of its financial year. The...
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